Business Strategy
Comprehensive business plan and strategy for SavingToo
Brand Overview
SavingToo = Saving + Too (Also)
Free financial tools for everyone. No login required, no paywalls. Help people make better money decisions with calculators and trackers they can trust.
Brand Positioning
- Differentiation: Free tools with no account required, accessible to everyone
- Voice: Practical and helpful, focused on real financial decisions
- Target: Personal finance enthusiasts, investors, savers, crypto traders
Core Tools
Retirement Planning
Retirement calculator, compound interest, savings projections
Crypto & Investments
100+ crypto tracker, portfolio allocation, I-Bonds calculator
Budgeting
Budget planner, expense tracking, savings goals
Revenue Streams
1. Display Advertising (Primary)
| Network | Est. RPM | Requirements | Notes |
|---|---|---|---|
| Google AdSense | $3-8 | Easy approval | Starting point |
| Mediavine | $15-30 | 50K sessions/mo | Finance premium |
| AdThrive | $20-40 | 100K pageviews/mo | Top tier rates |
2. Affiliate Partnerships (Secondary)
| Category | Partners | Commission | Est. Monthly |
|---|---|---|---|
| Banks/Savings | Marcus, Ally, CIT | $50-200/signup | $500-2,000 |
| Brokerages | Fidelity, Schwab, Robinhood | $50-150/signup | $300-1,500 |
| Crypto Exchanges | Coinbase, Kraken | $10-50/signup | $200-1,000 |
| Credit Cards | Various issuers | $50-200/approval | $500-2,500 |
3. Future Revenue
- Premium Features: Advanced analytics, tax optimization, API access
- Sponsored Content: Bank reviews, product comparisons, financial guides
- Newsletter: Sponsored placements, exclusive deals
4. Tool Expansion
Near-term Tools
- • Mortgage calculator
- • Debt payoff planner
- • Net worth tracker
Long-term Tools
- • FIRE calculator
- • Tax estimator
- • Social Security planner
SEO Strategy
Target Keywords
| Keyword | Search Volume | Difficulty | Intent |
|---|---|---|---|
| retirement calculator | High | Medium | Tool usage |
| compound interest calculator | High | Medium | Tool usage |
| crypto portfolio tracker | Medium | Low | Tool usage |
| i bonds calculator | Medium | Low | Tool usage |
| 50/30/20 budget calculator | Medium | Low | Tool usage |
Content Strategy
Educational Content
- • How-to guides for each calculator
- • Financial concept explainers
- • Bank and broker comparison pages
- • Crypto investment guides
Growth Strategy
Phase 1: Tool Foundation (Current)
- • Launch core calculator suite
- • Optimize for tool-related keywords
- • Set up AdSense monetization
- • Target: 10K monthly visitors
Phase 2: Content & Affiliates
- • Add educational content around tools
- • Integrate affiliate partnerships
- • Launch email newsletter
- • Target: 50K monthly visitors
Phase 3: Premium & Scale
- • Upgrade to Mediavine/AdThrive
- • Launch premium features
- • Expand tool suite
- • Target: 200K+ monthly visitors
Phase 4: Authority
- • Premium subscription tier
- • Direct bank/broker partnerships
- • API access for developers
- • White-label tools
Website Structure
Current Pages
Home— Tool overview, featured calculators
Retirement Calculator— Retirement savings planner
Crypto Tracker— 100+ cryptocurrency tracking
Portfolio Allocation— Asset allocation tool
I-Bonds Calculator— I-Bond returns calculator
Budget Planner— Monthly budget tool
Compound Interest— Investment growth calculator
Future Additions
Mortgage calculator
Debt payoff planner
Net worth tracker
FIRE calculator
Tax estimator
Social Security planner
Bank comparison pages
Investment guides
Next Steps (Priority Order)
Build core calculator suite
Set up AdSense and analytics
Add educational content for each tool
Apply for affiliate programs (banks, brokers)
Launch email newsletter
Add mortgage calculator
Create bank/broker comparison pages
Apply for Mediavine (at 50K sessions)
Launch premium features
Success Metrics
Monthly unique visitors
Tool usage (calculations/month)
Ad revenue (RPM & total)
Affiliate conversions
Email subscribers
Time on site
Return visitor rate
Keyword rankings