Business Strategy
Comprehensive business plan and strategy for MyGarbs
Brand Overview
Function Over Fashion
MyGarbs curates science-backed, utilitarian clothing that solves real problems. We focus on practical people, minimalists, and professionals who want low-maintenance wardrobes that work.
Brand Positioning
- Differentiation: Science-backed functionality vs. trend-driven fashion
- Voice: Practical, no-nonsense, data-driven. Explain the technology, not the trends
- Target: Practical people, minimalists, busy professionals, tech workers, travelers
- Philosophy: Dark colors hide stains, technology beats trends, versatility is key
Core Content Pillars
Fabric Technology
Moisture-wicking, stain-resistant, antimicrobial, UV protection, quick-dry materials
Product Reviews
In-depth reviews of functional clothing from brands like Outlier, Uniqlo, Ministry of Supply
Practical Guides
Measurement guides, fit tutorials, care instructions, capsule wardrobe building
Category Deep Dives
Comprehensive guides to tops, bottoms, footwear, accessories with specific recommendations
Revenue Streams
1. Affiliate Commissions (Primary)
| Channel | Commission Rate | Notes |
|---|---|---|
| Amazon Associates | 1-10% | Wide product selection, lower rates |
| Outlier Referral | Custom | Premium technical clothing brand |
| Uniqlo Affiliate | 3-5% | Functional basics, strong conversion |
| Ministry of Supply | 8-12% | Professional performance clothing |
| REI Co-op | 5-8% | Outdoor/technical gear |
Focus: High-ticket items (pants $100-200, jackets $200-400) generate better commissions than basics.
2. Display Advertising (Secondary)
| Channel | Type | Est. RPM | Notes |
|---|---|---|---|
| Google AdSense | Display ads | $2-6 | Fashion/apparel advertisers |
| Mediavine/Raptive | Premium ads | $8-15 | Requires 50K+ monthly sessions |
| Direct sponsors | Sponsored content | $300-1,000/post | Technical clothing brands |
3. Content Partnerships (Tertiary)
- Brand Partnerships: Featured product roundups, seasonal guides, comparison articles
- Affiliate Networks: Join clothing/fashion affiliate programs (ShareASale, CJ, Impact)
- Email Newsletter: Curated recommendations, exclusive deals, affiliate links
4. Future Revenue (Long-term)
Digital Products
- • Capsule wardrobe builder guide ($20-40)
- • Fabric technology masterclass ($50-100)
- • Travel packing course ($30-60)
Premium Membership
- • Exclusive product reviews
- • Early access to deals
- • Private community ($10-20/mo)
Content Strategy
Content Types & Cadence
| Content Type | Frequency | Purpose | SEO Value |
|---|---|---|---|
| Category guides | 1/quarter | Comprehensive product roundups | High - evergreen |
| Product reviews | 2/month | In-depth single product reviews | High - buyer intent |
| Fabric tech guides | 1/month | Educational, science-based | Medium - informational |
| Style guides | 1/month | Practical outfit/wardrobe advice | Medium - lifestyle |
SEO Strategy
Target Keywords
- • "best [fabric tech] clothing" (e.g., "best moisture wicking shirts")
- • "[brand] review" (e.g., "Outlier pants review")
- • "functional clothing for [use case]" (e.g., "functional clothing for travel")
- • "[product] vs [product]" (comparison reviews)
- • "stain resistant/antimicrobial/quick dry clothing"
Affiliate Link Strategy
Conversion Optimization
- • Place affiliate links naturally within product reviews and comparisons
- • Create "Quick Links" boxes for featured products at top of articles
- • Use comparison tables with direct "View Product" affiliate buttons
- • Include product images with overlay affiliate links
- • Add "Where to Buy" sections at end of reviews with multiple retailer options
Growth Strategy
Phase 1: Content Foundation (Current)
- • Create comprehensive guides for each clothing category
- • Review 20+ key products from target brands
- • Build fabric technology reference library
- • Set up affiliate accounts with major retailers
Phase 2: SEO & Traffic
- • Target high-intent buyer keywords
- • Build backlinks through guest posts on lifestyle blogs
- • Optimize for product comparison searches
- • Launch email newsletter with product recommendations
Phase 3: Monetization Optimization
- • A/B test affiliate link placements
- • Apply for premium ad networks (Mediavine/Raptive)
- • Develop brand partnerships with technical clothing companies
- • Create seasonal buying guides
Phase 4: Scale & Diversify
- • Launch digital products (guides, courses)
- • Build contributor network for more reviews
- • Develop YouTube channel for video reviews
- • Consider premium membership tier
Website Structure
Current Pages
Home— Brand intro, featured tech
Clothing Guide— Categories with recommendations
Measurement Guide— How to measure for fit
Technology— Fabric tech explainers
Shop— Curated product links
Future Additions
Brand directory (Outlier, Ministry of Supply, etc.)
Product comparison tool
Capsule wardrobe builder
Newsletter with weekly deals
Care & maintenance guides
Travel packing guides
Video review section
Next Steps (Priority Order)
Build website with core category pages
Set up AdSense and analytics
Write 5+ product reviews per category
Join affiliate programs (Amazon, brand-specific)
Create fabric technology deep-dive articles
Build brand partnership relationships
Launch email newsletter with product roundups
Optimize for high-intent buyer keywords
Create seasonal buying guides
Develop comparison tables for top products
Success Metrics
Monthly organic traffic
Affiliate click-through rate
Affiliate conversion rate
Affiliate revenue per visitor
Ad revenue (RPM & total)
Email subscriber growth
Average order value (from affiliates)
Top 10 keyword rankings
Time on page (engagement)
Return visitor rate