Business Strategy
Comprehensive business plan and strategy for MedicalFu
Brand Overview
MedicalFu = Medical + Fu (Mastery) - Medical Knowledge Mastery
A trusted medical information platform providing accessible, accurate explanations of health conditions, symptoms, and treatments. The name combines "Medical" with "Fu" (as in kung fu - mastery), representing the mastery and understanding of medical knowledge. We empower patients, caregivers, and health-curious individuals to make informed health decisions.
Brand Positioning
- Type: Medical information and health education platform
- Voice: Professional yet accessible, medically accurate but easy to understand
- Target Audience: Patients researching conditions, caregivers, health-curious individuals, medical students
- Design Theme: Indigo gradient (trust and professionalism), clean medical aesthetic
Core Content Pillars
Conditions & Diseases
Comprehensive guides to medical conditions, causes, risk factors, and prognosis
Symptoms
What symptoms mean, when to see a doctor, symptom combinations
Treatments
Treatment options, medications, procedures, alternative therapies
Prevention
Preventive measures, lifestyle changes, screening guidelines
Revenue Strategy
Revenue Streams (Health Content = Premium RPMs)
Health and medical content commands some of the highest advertising rates online due to valuable, engaged audience and high commercial intent.
| Revenue Stream | Potential | Details |
|---|---|---|
| Display Ads (Google AdSense) | High - $10-30 RPM | Health content has premium RPMs, 2-3x higher than general content |
| Affiliate Marketing | High - 5-10% commissions | Telehealth services, supplements, health products, medical devices |
| Sponsored Content | Medium-High - $500-2K/post | Healthcare brands, pharmaceutical education, wellness products |
| Lead Generation | High - $20-100/lead | Telemedicine platforms, health insurance, specialist referrals |
| Email Newsletter | Medium - Growing asset | Health tips, condition updates - highly engaged audience |
High-Value Affiliate Opportunities
Health & Medical Affiliate Programs
- • Telehealth: Teladoc, MDLive, PlushCare ($20-50 per signup)
- • Supplements: Vitacost, iHerb, Life Extension (5-15% commissions)
- • Health Insurance: Lead gen programs ($30-100 per qualified lead)
- • Medical Devices: Blood pressure monitors, thermometers, glucose meters (5-10%)
- • Mental Health: BetterHelp, Talkspace ($100-150 per signup)
- • Lab Testing: LetsGetChecked, Everlywell (15-20% commissions)
Growth Strategy
Phase 1: Foundation (0-6 months)
- • Create 50-100 core condition pages (diabetes, hypertension, asthma, etc)
- • Optimize for medical SEO and YMYL best practices
- • Implement Google AdSense and basic analytics
- • Target: 5-10K monthly visitors, $50-200/month revenue
Phase 2: Content Expansion (6-12 months)
- • Expand to 200-500 articles covering symptoms, treatments, prevention
- • Add affiliate links to telehealth, supplements, health products
- • Build email newsletter for health tips and updates
- • Target: 25-50K monthly visitors, $500-2K/month revenue
Phase 3: Authority Building (12-24 months)
- • 500-1,000+ comprehensive medical articles
- • Medical expert reviews and citations
- • Video content and interactive tools (symptom checkers, calculators)
- • Target: 100-250K monthly visitors, $3K-10K/month revenue
Phase 4: Market Leader (24+ months)
- • 2,000+ articles, recognized health information source
- • Sponsored content partnerships with healthcare brands
- • Premium subscriptions for ad-free, advanced tools
- • Target: 500K-1M+ monthly visitors, $20K-50K+/month revenue
Website Structure
Core Sections
Content Strategy by Category
High-Value Conditions (Priority 1)
Top search volume + commercial intent:
Diabetes, Heart Disease, Hypertension, Anxiety, Depression, Asthma, Arthritis, Back Pain, Migraines, Sleep Disorders, GERD, IBS, Eczema, Psoriasis, Allergies
Symptom Pages (Priority 2)
High search, lower competition:
Chest pain, Headache, Fatigue, Fever, Cough, Abdominal pain, Joint pain, Dizziness, Nausea, Shortness of breath, Rash, Weight loss
Treatment Guides (Priority 3)
High commercial value:
Medications, Procedures, Alternative therapies, Lifestyle modifications, Physical therapy, Surgery options, Supplements, Diet changes
YMYL & Medical Accuracy
Important: YMYL Compliance Required
Medical content is "Your Money or Your Life" (YMYL) content. Google requires highest standards of accuracy, expertise, authoritativeness, and trustworthiness (E-E-A-T).
Medical Accuracy Requirements
- Medical Disclaimers: Clear disclaimers that content is educational, not medical advice
- Expert Review: Content reviewed by medical professionals when possible
- Citations: Link to reputable sources (Mayo Clinic, CDC, NIH, medical journals)
- Regular Updates: Keep medical information current with latest research
- Accuracy First: Never prioritize SEO over medical accuracy
Success Metrics
Traffic & Engagement
Revenue Metrics
Next Steps (Priority Order)
Content Strategy
Content Quality Standards
Medical Content Requirements
- • Accuracy: All medical facts verified against reputable sources
- • Readability: Written at 8th-10th grade reading level for accessibility
- • Comprehensive: Cover causes, symptoms, diagnosis, treatment, prevention
- • Actionable: Include clear next steps and when to see a doctor
- • Up-to-date: Regular reviews to ensure information is current
SEO Best Practices for Medical Content
Medical SEO Strategy
- • Keywords: Target long-tail medical queries (symptoms + condition name)
- • Structure: Clear H1-H6 hierarchy, table of contents for long articles
- • Schema: MedicalWebPage and Article structured data
- • Internal Linking: Link related conditions, symptoms, treatments
- • External Links: Cite authoritative medical sources
- • Featured Snippets: Format content for Google answer boxes