STRATEGY DOCUMENT
Business Strategy
Comprehensive business plan and strategy for ISVRev
Brand Overview
ISVRev = ISV + Revenue
GTMaaS (Go-To-Market as a Service) for Independent Software Vendors. The autonomous revenue engine that handles sales, distribution, and customer success so software makers can focus on building great products.
Brand Positioning
- Differentiation: AI-powered autonomous revenue generation vs traditional sales teams or manual distribution
- Voice: Technical but accessible, focused on outcomes and revenue metrics
- Target: Solo developers, small ISV teams, bootstrapped SaaS founders who need GTM help
Core Value Propositions
AI Sales Agents
Autonomous agents handle outreach, qualification, demos, and closing
Distribution Network
Multi-channel distribution across marketplaces, affiliates, and partners
Customer Success
Automated onboarding, support, and retention management
Revenue Streams
1. Platform Subscriptions (Primary)
| Tier | Monthly Price | Features | Target Customer |
|---|---|---|---|
| Starter | $99/mo | 1 product, AI sales agent, basic analytics | Solo developers |
| Growth | $299/mo | 3 products, full AI team, advanced analytics | Small ISV teams |
| Scale | $799/mo | Unlimited products, custom agents, API access | Growing companies |
| Enterprise | Custom | White-label, dedicated support, SLA | Large ISVs |
2. Revenue Share (Performance-Based)
- Success Fee: 5-15% of revenue generated through ISVRev channels
- Affiliate Commissions: Revenue from distribution partner referrals
- Marketplace Fees: Transaction fees for ISVRev marketplace sales
3. Professional Services
| Service | Price | Description |
|---|---|---|
| GTM Strategy Consulting | $2,500 | Custom go-to-market strategy development |
| AI Agent Training | $1,500 | Custom training for product-specific sales agents |
| Integration Setup | $500-2,000 | Marketplace and tool integrations |
| Managed Revenue Ops | $1,500/mo | Hands-on management of revenue operations |
Growth Strategy
Phase 1: Foundation (Current)
- Build core AI sales agent infrastructure
- Launch with 10-20 beta ISV partners
- Establish key marketplace integrations
- Develop case studies and proof points
Phase 2: Scale
- Expand to 100+ ISV customers
- Build partner ecosystem (VCs, accelerators)
- Launch ISVRev marketplace
- Add vertical-specific AI agents
Phase 3: Platform
- Become the default GTM layer for ISVs
- Launch API platform for custom integrations
- Expand internationally
- Consider acquisition of complementary tools
Key Metrics
Monthly Recurring Revenue (MRR)
Active ISV Customers
Revenue Generated for ISVs
AI Agent Conversion Rate
Customer Acquisition Cost (CAC)
Lifetime Value (LTV)
Net Revenue Retention
Time to First Revenue
Next Steps (Priority Order)
Build website and brand identity
Develop core AI agent architecture
Launch beta with 10 ISV partners
Build marketplace integrations (Gumroad, LemonSqueezy, Stripe)
Create onboarding and self-serve flow
Develop analytics dashboard
Build partner program for VCs and accelerators
Launch public marketplace