FrolicTime Business Strategy
Building the #1 activity discovery platform for fun-seekers everywhere
Brand Positioning
Mission
Help people discover activities and hobbies that bring joy, adventure, and connection to their lives.
Vision
Become the go-to platform for activity discovery, inspiring millions to live more fun and fulfilling lives.
Target Audience
Adults 25-45 seeking hobbies, social activities, and new experiences. Urban dwellers and adventure seekers.
Value Proposition
Curated activity recommendations across all interests—from adrenaline-pumping adventures to cozy creative hobbies.
Competitive Edge
Cross-category discovery (outdoor + social + creative), city-specific guides, authentic reviews, and actionable booking links.
Brand Voice
Enthusiastic, inclusive, and encouraging. We celebrate all forms of fun—no judgment, just joy.
Revenue Streams
Display Advertising
Google AdSense and display ads on high-traffic pages
Affiliate - Activity Gear
Commissions from outdoor gear, sports equipment, hobby supplies
Affiliate - Event Tickets
Ticket sales for concerts, shows, events via partnerships
Affiliate - Classes/Courses
Online courses, workshops, local class bookings
Premium Listings (Future)
Featured activity providers, events, and venues
Subscription Features (Future)
Premium tools: calendar sync, personalized recommendations
Total Revenue Potential
Growth Roadmap
Phase 1: Content Foundation
Months 1-3
Key Goals:
- Publish 50+ activity guides across 6 categories
- Build SEO authority for activity-related searches
- Integrate affiliate links for gear and tickets
- Launch email newsletter
- Reach 10k monthly visitors
Phase 2: Traffic Growth
Months 4-6
Key Goals:
- Scale to 100+ comprehensive guides
- Launch city-specific activity pages
- Build backlinks and partnerships
- Grow newsletter to 2,000 subscribers
- Reach 30k monthly visitors
Phase 3: Monetization Optimization
Months 7-12
Key Goals:
- Optimize affiliate partnerships and conversion rates
- A/B test ad placements and CTAs
- Launch seasonal campaigns and gift guides
- Build community features (user reviews, ratings)
- Reach 75k monthly visitors
Phase 4: Premium Features
Year 2+
Key Goals:
- Launch premium business listings
- Introduce subscription tier with exclusive features
- Build event discovery platform integration
- Reach 150k+ monthly visitors
- Expand to mobile app
Content Strategy
Outdoor Adventures
Key Topics:
- Hiking trails
- Camping guides
- Water sports
- Rock climbing
- Cycling routes
Monetization:
Gear affiliates (REI, Patagonia), travel booking
Social Events
Key Topics:
- Meetup ideas
- Party planning
- Networking events
- Speed dating
- Book clubs
Monetization:
Event tickets, venue rentals, party supplies
Games & Puzzles
Key Topics:
- Board game reviews
- Escape rooms
- Trivia nights
- Game cafes
- Puzzle guides
Monetization:
Game sales, escape room tickets, event bookings
Creative Hobbies
Key Topics:
- Art tutorials
- Photography tips
- Crafting guides
- DIY projects
- Writing workshops
Monetization:
Art supplies, course affiliates, tool recommendations
Food & Drink
Key Topics:
- Cooking classes
- Food tours
- Restaurant guides
- Wine tasting
- Meal kits
Monetization:
Cooking class bookings, food delivery, kitchen tools
Shows & Entertainment
Key Topics:
- Concert listings
- Theater reviews
- Comedy shows
- Film festivals
- Live music venues
Monetization:
Ticket affiliates, streaming services, merchandise
Action Items & Next Steps
- Complete core activity guides (hiking, board games, cooking classes, concerts)
- Set up affiliate partnerships with Amazon, REI, Eventbrite, ClassPass
- Optimize Google AdSense placement and ad density
- Build email capture forms on high-traffic pages
- Create city-specific landing pages (NYC, LA, Chicago, Austin activities)
- Launch seasonal content (summer activities, winter hobbies, holiday events)
- Build backlinks through activity provider partnerships
- Set up conversion tracking for affiliate clicks and purchases
- Add user reviews and ratings functionality
- Create interactive activity finder quiz
- Build calendar/newsletter with weekly activity ideas
- Develop partnerships with local event organizers
Key Performance Indicators
Monthly Visitors
Track organic growth and traffic sources
Monthly Revenue
Ads + affiliate commissions
Email Subscribers
Newsletter sign-ups for retention
Affiliate Conversions
Click-through and purchase rates
FrolicTime Business Strategy
This business strategy is a living document. Update quarterly based on performance data, market conditions, and new opportunities. Focus on sustainable growth and authentic value delivery.