Business Strategy

Comprehensive business plan and strategy for FoodDuty

Brand Overview

FoodDuty = Food + Duty - Your Responsibility to Eat Well

Nutrition education and healthy eating resource platform empowering people to make informed food choices. The name combines "Food" with "Duty" - emphasizing the responsibility we have to nourish our bodies properly. FoodDuty provides evidence-based nutrition information, meal planning guides, and practical eating strategies for health-conscious individuals.

Brand Positioning

Mission: Empower people with knowledge to make healthier food choices and develop sustainable eating habits
Voice: Educational yet accessible, science-backed but practical, supportive not preachy
Target Audience: Health-conscious individuals, people wanting to improve their diet, fitness enthusiasts, parents planning family meals
Design Theme: Orange gradient representing energy, vitality, and fresh produce

Core Content Pillars

Nutrition Facts

Comprehensive nutritional information about foods, macronutrients, vitamins, and minerals

Meal Planning

Practical guides for planning balanced meals, weekly prep, and portion control

Diet Guides

Evidence-based information on popular diets (keto, Mediterranean, plant-based, etc.)

Food Science

How food affects health, metabolism, energy levels, and long-term wellness

Revenue Model

Primary Revenue Streams

Revenue Stream	Description	Potential
Display Ads (AdSense)	Health & wellness ads (high RPMs $15-30)	High
Affiliate Marketing	Supplements, kitchen tools, meal kits, healthy snacks	High
Sponsored Content	Partnerships with health brands, food companies	Medium
Digital Products	Meal plans, nutrition guides, recipe e-books (future)	Medium
Email Newsletter	Build subscriber base for promotions and content	Growing

Why Nutrition Content Works

Health & Wellness = Premium Ad Market

• High-intent audience actively seeking to improve health
• Premium advertisers in supplements, fitness, wellness space
• Strong affiliate opportunities (meal kits, supplements, kitchen products)
• Recurring content needs (people always need meal ideas)
• Evergreen content (nutrition basics don't change rapidly)

Growth Strategy

Phase 1: Foundation (Months 1-3)

• Launch core nutrition guides (macros, vitamins, minerals)
• Create 20-30 foundational articles on common topics
• Set up Google Analytics, AdSense, affiliate accounts
• Optimize for basic nutrition keywords
• Target: 1,000-5,000 monthly visitors

Phase 2: Content Expansion (Months 4-9)

• Add diet-specific guides (keto, Mediterranean, vegan, etc.)
• Meal planning tools and weekly guides
• Food comparison articles ("X vs Y" content)
• Build email list with free meal planning templates
• Target: 10,000-25,000 monthly visitors

Phase 3: Monetization Growth (Months 10-18)

• Optimize ad placements and test premium ad networks
• Expand affiliate partnerships (supplements, meal kits)
• Launch sponsored content with health brands
• Create downloadable meal plans and guides
• Target: 50,000-100,000 monthly visitors

Phase 4: Authority & Scale (18+ months)

• Established authority in nutrition education space
• Multiple revenue streams fully optimized
• Premium content offerings (courses, memberships)
• Brand partnerships and ambassadorships
• Target: 100,000+ monthly visitors

Website Structure

Current Pages

Home— Introduction to nutrition education

Nutrition Guides— Core educational content

Meal Planning— Planning tools and templates

About— Mission and approach

Future Content Categories

Specific diet guides (keto, paleo, vegan)

Food database (nutrition facts lookup)

Recipe section (healthy recipes)

Supplement guides

Weight management resources

Sports nutrition content

Meal prep tutorials

Nutrition calculator tools

Content Strategy

SEO-Focused Nutrition Articles

Target high-volume, low-competition keywords in nutrition space:

• "How to" guides (meal prep, calorie counting, macro tracking)
• Food comparisons ("brown rice vs white rice nutrition")
• Diet explainers ("what is keto diet", "Mediterranean diet benefits")
• Nutrient guides ("best sources of protein", "vitamin D foods")

Affiliate-Ready Content

Articles designed to convert affiliate sales:

• Best supplements for specific goals
• Kitchen tools for meal prep
• Meal kit service reviews and comparisons
• Healthy snack recommendations
• Fitness tracker and nutrition app reviews

Evergreen Foundation

Core content that drives consistent traffic:

• Macronutrient basics (protein, carbs, fats)
• Vitamin and mineral guides
• Calorie and portion control fundamentals
• Reading nutrition labels
• Healthy eating habits and mindset

Next Steps (Priority Order)

Launch core site structure and pages

Set up Analytics and AdSense

Create 30 foundational nutrition articles

Build meal planning templates and tools

Set up affiliate partnerships (supplements, meal kits)

Launch email newsletter signup

Create diet-specific guide series

Optimize top-performing content

Develop downloadable meal plans (lead magnets)

Success Metrics

Monthly page views

Organic search traffic growth

Ad revenue (RPM & total)

Affiliate click-through rate

Affiliate conversion revenue

Email subscriber growth

Average session duration