Darknos Business Strategy

AI-Powered Health Optimization Platform - Strategy & Growth Plan

Brand Overview

Mission Statement

Darknos empowers individuals to take control of their health through AI-driven personalization. We transform complex health data into clear, actionable priorities that help people optimize their longevity, energy, and overall wellness.

Vision

Become the #1 AI health optimization platform for proactive wellness management

Core Value

Personalization at scale - every recommendation tailored to individual health profiles

Differentiator

Priority mapping - focusing on what matters most, not overwhelming users with data

Target Audience

Primary Segments

  • Biohackers & Longevity Enthusiasts: Ages 25-45, tech-savvy, tracking multiple health metrics
  • Health-Conscious Professionals: Ages 30-55, high income, limited time for health research
  • Chronic Condition Managers: Ages 35-65, seeking optimization beyond basic treatment
  • Wellness Seekers: Ages 28-50, interested in preventive health and peak performance

User Demographics

Income: $75K-$200K+85%
College Educated78%
Currently Using Health Tech92%
Willing to Pay for Health Tools71%

Revenue Streams

Freemium Subscriptions

Free Tier$0/month
  • • Basic health assessment (1x per month)
  • • Priority map with top 3 recommendations
  • • General health insights
  • • Community access
Target: 10,000+ users in Year 1
Premium Tier$29/month
  • • Unlimited assessments
  • • Full priority maps with explanations
  • • Daily routine optimization
  • • Lab data integration
  • • Progress tracking & analytics
  • • Supplement recommendations
Target: 5% conversion = 500 users @ $29 = $14.5K MRR
Pro Tier$79/month
  • • Everything in Premium
  • • Advanced biomarker tracking
  • • Genetic data integration (23andMe, etc.)
  • • Quarterly health reports
  • • Priority support
  • • API access for developers
Target: 1% of free users = 100 users @ $79 = $7.9K MRR
Projected MRR (Year 1)
$22.4K/month
$268K ARR with 6% conversion

Affiliate Revenue

Health Product Affiliates

  • • Lab testing (InsideTracker, SiPhox)20-30%
  • • Supplements (Thorne, Life Extension)10-15%
  • • Wearables (Oura, Whoop, CGM)5-10%
  • • Health devices (red light, sauna)8-12%
Estimated monthly affiliate revenue:
10,000 users × 15% purchase rate × $150 avg = $18K/month

Strategic Partnerships

  • • Telehealth platforms (referral fees)
  • • Functional medicine practitioners
  • • Corporate wellness programs
  • • Health insurance incentive programs
Target: $5K-$15K/month in Year 2
Total Affiliate Revenue
$18-25K/month
Growing to $50K+/month in Year 2

Additional Revenue Opportunities

Premium Health Reports

One-time comprehensive health analysis with detailed recommendations

$99-$199 each
Est. 50-100/month

Data Insights (Anonymous)

Aggregated health trends sold to research institutions (opt-in, privacy-first)

B2B Revenue
Year 2+ opportunity

White Label Platform

License platform to health clinics, wellness centers, corporate programs

$500-$2K/month
Year 2+ opportunity

Growth Phases

Phase 1: Launch & Validation (Months 1-6)

Key Objectives

  • Launch MVP with free health assessment tool
  • Acquire first 1,000 users through content marketing
  • Validate AI recommendation accuracy with user feedback
  • Build affiliate partnerships with 3-5 key vendors
  • Launch Premium tier with early adopter discount

Success Metrics

User Acquisition
1,000 users
Premium Conversion
3-5%
Monthly Revenue
$2-5K

Phase 2: Scale & Optimize (Months 7-12)

Key Objectives

  • Scale to 10,000 users through paid acquisition
  • Launch Pro tier with advanced features
  • Add lab data integration (InsideTracker, Quest, etc.)
  • Expand affiliate network to 15+ partners
  • Optimize conversion funnel (target 6-8% paid conversion)

Success Metrics

User Acquisition
10,000 users
Premium Conversion
6-8%
Monthly Revenue
$35-45K

Phase 3: Expansion (Year 2)

Key Objectives

  • Scale to 50,000+ users
  • Launch mobile apps (iOS & Android)
  • Add genetic data integration (23andMe, AncestryDNA)
  • Launch B2B white-label platform
  • Explore strategic partnerships with health systems

Success Metrics

User Acquisition
50,000 users
Premium Conversion
8-10%
Monthly Revenue
$150-200K

Platform Features Roadmap

CURRENT (MVP)

Core Features

  • Health assessment questionnaire
  • AI-powered priority mapping
  • Top 3 health recommendations
  • Basic explanations
  • Email report delivery
Q1-Q2 2026

Enhanced Platform

  • Lab data integration (PDF upload + API)
  • Progress tracking dashboard
  • Daily routine optimization
  • Supplement recommendations
  • Wearable data sync (Oura, Whoop)
Q3-Q4 2026

Advanced Features

  • Genetic data integration
  • Advanced biomarker tracking
  • Predictive health modeling
  • Mobile apps (iOS/Android)
  • Community & peer insights

Regulatory Considerations

Critical Compliance Requirements

Darknos provides educational health information and wellness recommendations. We do NOT provide medical diagnosis, treatment, or advice. All platform features must maintain this distinction.

Compliance Measures

  • HIPAA Compliance: All health data encrypted, secure storage, user consent required
  • Medical Disclaimers: Clear statements that recommendations are informational only
  • Data Privacy: GDPR compliance, user data ownership, deletion rights
  • Evidence-Based: All recommendations backed by peer-reviewed research
  • Physician Consultation: Encourage users to consult healthcare providers

Risk Mitigation

  • Legal Review: Terms of Service, Privacy Policy reviewed by healthcare attorney
  • Insurance: Professional liability insurance for health tech companies
  • Medical Advisory Board: Physicians and health experts to guide content
  • Content Moderation: Review all AI recommendations for safety and accuracy
  • Emergency Protocols: Clear guidance for users experiencing medical emergencies

Immediate Next Steps

30-Day Priorities

  1. 1Finalize MVP feature set and launch beta to 50 early adopters
  2. 2Set up affiliate partnerships with InsideTracker, Thorne Research
  3. 3Create content marketing strategy (blog, SEO, health optimization guides)
  4. 4Implement analytics and conversion tracking
  5. 5Legal review of disclaimers, ToS, and Privacy Policy

90-Day Priorities

  1. 1Public launch with 1,000 user target
  2. 2Launch Premium subscription tier
  3. 3Begin paid acquisition campaigns (Google Ads, health forums)
  4. 4Add lab data upload/integration feature
  5. 5Form medical advisory board (2-3 physicians/health experts)